Content, structure, and teaching:
The evolution of the web towards social web has enabled new forms of interaction in the private as well as in the business sphere, where users are invited to contribute, share knowledge and collaborate. Social web and social networking impact businesses, create new forms of interaction with customers, facilitate open innovation, viral marketing and in certain cases oblige businesses to adapt to new communication channels and new business models. The course provides students with an overview of tools and techniques for web interaction and involves analyses of websites and networks as well as design and linguistic and cultural planning of interaction projects emphasizing cultural usability, user-centric aspects and the needs of business environments. The course introduces a broad scope of issues, topics, paradigms within and beyond the scope of Human-Computer Interaction complemented with practical assignments and cases.
The following topics are on the agenda:
- presentation of the evolution of the web and of associated technologies
- designing for collaboration and communication
- the process of interaction design
- workflow planning
- user modeling and user-centered approaches to interaction design
- evaluation frameworks.
The course’s development of personal competences:
Within this course students learn:
1. to consider the cognitive, social and affective issues that underpin the design of web technologies.
2. to analyze and evaluate multilingual sites, various interactive technologies including social networks considering linguistic, cultural and design oriented perspectives
3. to plan the construction, architecture, design of a collaborative project
4. to share, communicate and disseminate knowledge using novel technologies
5. to understand how interfaces affect users
6. about evaluation paradigms and techniques
In general, the student will learn basic principles of web interaction design and get acquainted with and get hands on emerging technologies for communication and knowledge sharing.
